Professional Experience

ALPHA INDUSTRIES

2021 Marketing / Creative Services Project Manager

• Oversee creative services for all Marketing materials at Alpha. Manage projects and workload for the creative services team.

• Plan photoshoots for season launches and collaborations; establishing concepts, creating shot lists and producing shoots.

• Project Manager for web redesign projects. Partner closely with Brand and Digital Marketing/E-Commerce teams to meet product pipeline milestones.

TRIPADVISOR

2019 - 2020 Operations Lead, Photo @ SmarterTravel Media

• Project Manager for online features, email newsletters, branded content, and social media campaigns. 

• Created the visual style guide and direction for photography for brands SmarterTravel, Airfarewatchdog, and Family Vacation Critic and trained writers and editors on visual best practices.  

• Coordinated with the editorial team members to identify photography needs.

Defined visual branding for SmarterTravel.com & worked with editorial team to maintain cohesive brand identity consistent across website and social platforms.

Responsible for visual direction across all SmarterTravel social media platforms

2015 - 2019 Operations Lead, Photo @ Oyster

• Launched photo programs at CruiseCritic and FlipKey (Vacation Rentals) that scaled to photograph 130 cruises and 12,000 properties by 2017.

• Developed new types of imagery like 360° Panoramas and Virtual Tours published on Tripadvisor and Oyster sites.

• Designed and developed feature improvements, like trip logistics & scheduling tools and a new image uploader, improving productivity by making Oyster CMS more efficient.

• Devised and executed social media strategy, increasing traffic across Instagram, Pinterest, and Facebook, growing Instagram followers 10K by year-end 2016. 

2014 - 2015 Project Coordinator, Photo @ Oyster

• Produced photo and video shoots at hotels and travel destinations.

• Hired, trained and managed over 50 photographers and videographers globally, acting as the main point of contact for freelancers and serving as the gatekeeper for creative operations.